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Advertise on Geology.com



With Google Adwords, your message can appear on our site today!

Why Advertise on Geology.com?



Geology.com is one of the leading earth science websites. Every month over one million visitors arrive at Geology.com for news, research, reference, learning, and curiosity. Our audience includes: geologists, professors, students, teachers and many others who are interested in the earth.

Most of our visitors are not professional geoscientists. They are people who arrive at geology.com after visiting a search engine and querrying a topic that appears on our site. If your goal is to reach a broad cross-section of people who are interested in topics such as: geology, earth science, geography, maps, natural gas, satellite images, geologic resources, geologic hazards and science news then geology.com could be the best website for your ads.

If you are primarily interested in reaching professional geologists they will be a minority of the visitors to geology.com. Your advertising budget might be better spent on websites and publications that are written specifically for geologists. Journals, magazines and websites of professional societies are examples. We don't want to take your money if our audience does not match your goals.


How to Purchase Ads



If you are interested in advertising on Geology.com you can purchase ads through Google Adwords and Tribal Fusion. We do not sell ads directly to advertisers. We want to spend as much time as possible working on our website, so we have made the decision to allow professionals to sell all of our advertising space. If you have not purchased ads with these companies before we provide some basic information below.

If you represent another advertising network and are interested in sending ads to our site, please know that all of our advertising needs are taken care of and we will not be making any changes. None.


Google Adwords



Google Adwords makes it very easy to advertise on Geology.com. The sample ads at right are Google Adwords ads that recently appeared on our Geology Jobs page. Note how they are all relevant to geology employment. Google does a great job of matching the topic of your ads to the topic of website pages.

Google Adwords is an auction system that allows you to bid for advertising position in three different ways.
  1. You can use their "placement targeting" tool to direct your ads to a specific website (such as Geology.com).
  2. You can use their "keyword targeting" tool to direct your ads to pages across the web that relate to a specific topic (such as "Marcellus Shale").
  3. You can use "placement targeting then add keywords" to direct your ads to pages on a specific website about a specific topic (such as the pages on Geology.com that are relevant to "Marcellus Shale").
Isn't that a powerful way to show your ads to just the right people and save money by not showing them to others? You can even have your ads displayed only to people from certain geographic areas and not waste money advertising to people who live in an irrelevant location.

Google Adwords determines the position of your ad through an automated auction. You tell Google how much you are willing to pay per visitor (or per ad impression or per sale) and Google will use that bid to determine your position in an ad unit. Look at the ad unit at right and you will see that there are five positions from top to bottom. The more you bid the higher your ad will display in an ad unit. You can also set a daily budget to limit your spend or schedule your ads to run at specific times of day.

Google Adwords is a fast way to get your ads running. If you already have an account your ads can appear on our site and other science sites across the web within minutes.


Tribal Fusion



Tribal Fusion is a display advertising provider who will match the ads that you want to display with website visitors who might be interested in your products or services. Instead of being a self-service marketplace, Tribal Fusions advertising professionals will help you develop an advertising campaign that is customized to display your ads to potential customers. The best way to get started with them is to visit their website for more information.


Other Ad Networks



If you represent another ad network we want to let you know that all of our advertising needs are met by Google Adsense and Tribal Fusions. Solicitations from other advertising networks and providers will be deleted.
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