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Advertise on Geology.com


Target the entire site, specific pages, or a specific ad unit


Google adwords display network placements

Target Exact Pages: Want your ads to appear on our page about Mineral Rights? How about our page about the Utica Shale, Tanzanite, or Granite? Google Adwords has a Display Network Placements feature that can help you target specific pages on any website that displays ads from Google Adsense. Don't advertise to everyone, advertise only to the people who are reading about the products that you sell or who have concerns or interests in specific topics.

Why Advertise on Geology.com?

Geology.com is one of the internet's leading earth science websites. Every month over one million visitors arrive at Geology.com for news, research, reference, learning, and curiosity. Our audience includes: geologists, professors, students, and teachers. However, most of our visitors are typical citizens who were motivated to visit a search engine and search for information on a specific earth science topic.

These visitors searched for a topic such as "mineral rights", "tanzanite", "Utica Shale" or "granite". If your goal is to reach a broad cross-section of people who are interested in topics such as: geology, earth science, gemstones, geography, maps, natural gas, satellite images, geologic resources, geologic hazards and science news then geology.com could be the best website for your ads.

Our visitors come here to read about specific topics. So, if we have content on our website that matches the interest of your potential customer, client, voter, or whatever, then this is where you should advertise. You will not be paying the highly competitive rates charged on a search engine and your ads will be shown to interested people instead of to the "masses".

If you are primarily interested in reaching professional geologists they will be a minority of the visitors to geology.com. Your advertising budget might be better spent on websites and publications that are written specifically for geologists. Journals, magazines and websites of professional societies are examples. We don't want you to spend your money if our audience does not match your goals.



How to Purchase Ads

If you are interested in advertising on Geology.com you can purchase ads through Google Adwords or Exponential. We do not sell ads directly to advertisers. We want to spend as much time as possible working on our website, so we have made the decision to use these services to deliver our ads. If you have not purchased ads with these companies before we provide some basic information below.

Attention Ad Networks and Ad Space Buyers

If you represent another advertising network and are interested in sending ads to our site, please know that all of our advertising needs are taken care of and we will not be making any changes. None.



Google Adwords - display network placements

Target Exact Pages: Want your ads to appear on our page about Mineral Rights? How about our page about the Utica Shale, Tanzanite, or Granite? Google Adwords has a Display Network Placements feature that can help you target specific pages on any website that displays ads from Google Adsense. Don't advertise to everyone, advertise only to the people who are reading about the products that you sell or who have concerns or interests in specific topics.

Google Adwords

Google Adwords makes it very easy to advertise on Geology.com. Google Adwords is an auction system that allows you to bid for advertising position in three different ways.

  1. You can use their "placement targeting" tool to direct your ads to a specific website (such as Geology.com).
  2. You can use their "keyword targeting" tool to direct your ads to pages across the web that relate to a specific topic (such as "Marcellus Shale").
  3. You can use "placement targeting then add keywords" to direct your ads to pages on a specific website about a specific topic (such as the pages on Geology.com that are relevant to "Marcellus Shale").
Isn't that a powerful way to show your ads to just the right people and save money by not showing them to others? You can even have your ads displayed only to people from certain geographic areas and not waste money advertising to people who live in an irrelevant location.

Google Adwords determines the position of your ad through an automated auction. You tell Google how much you are willing to pay per visitor (or per ad impression or per sale) and Google will use that bid to determine if your ad will be displayed and where. The more you bid the higher the probability that you ad will be displayed. You can also set a daily budget to limit your spend or schedule your ads to run at specific times of day.

Google Adwords is a fast way to get your ads running. If you already have an account your ads can appear on our site and other science sites across the web within minutes.



Exponential

Exponential is a display advertising provider who will match the ads that you want to display with website visitors who might be interested in your products or services. Instead of being a self-service marketplace, Exponential's advertising professionals will help you develop an advertising campaign that is customized to display your ads to potential customers. The best way to get started with them is to visit their website for more information.

Other Ad Networks and Ad Buyers

If you represent another ad network please know that all of our advertising needs are met by Google Adsense and Exponential. Solicitations from other advertising networks and providers are deleted.

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